Marketing Poll

    To Blonde Society members
    The Society recently launched a new marketing strategy inclusive of a fresh new look website. This professional image has given the Society and its members opportunities to grow the Breed profile and provide a service to you all. The website is linked to our other social media platforms that makes the site interactive, informative and interesting to anyone who taps into it.

    Branding is very important to any organisation and no less for us. In fact, if we want to compete and excel in the wider beef industry it would be best to move forward and complete our branding profile in order to maximise our acceptance across the broader farming community.

    General feedback is that our previous logo "Cattlemen prefer Blondes" is outdated and another branding statement is suggested to sell the amazing attributes of the Blonde breed.

    "Muscle Where It Matters" encapsulates what our breed is known for.

    The Marketing Team have put together an on-line poll to help gauge the acceptance to the change of our branding statement. Please be involved and cast your vote.

    In your opinion, is the "Cattlemen Prefer Blondes" slogan outdated?

    Does "Muscle Where It Matters" encapsulate what our breed is known for?



    Blonde d'Aquitaine Society of Australia & New Zealand Inc.

    Agricultural Business Research Institute

    University of New England

    Executive Officer: John Thomas

    Armidale NSW 2351, Australia 

    Phone: +61 2 6773 3126

    Fax: +61 2 6772 1943

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